The Board of Control for Cricket in India (BCCI) finally managed to secure a kit sponsorship for Team India ahead of the upcoming tour of Australia. India has to tour Australia for a tour full of three ODIs, three T20Is and four Tests. Virat Kohli & Co. will leave for Australia on November 12 after two days of running IPL Comes to an end.
There were fears that the team could go to Australia without kit sponsors after BCCI struggled to attract a bidder. On 3 August, the Indian Cricket Board came out with an advertisement inviting tenders for the kit sponsor and the official trading partner. According to reports, the deadline ended on 26 August but no bid was received from any bid.
But about a week before the team leaves for Australia, the BCCI has secured sponsorship. According to a report in Hindustan Times, the board has signed a three-year deal with the party (MPL – Mobile Premier League) and the same will be announced very soon. MPL is a fantasy gaming platform.
He said, ‘We have signed a three-year agreement. The official announcement will be made very soon, ”a BCCI official said on Sunday.
Drop in payout per match
While BCCI has managed to avoid the possibility of Australia touring without sponsors, they are set to suffer financially with the new deal. The report said that the paid per match figure would be reduced from Rs 88 lakh per game paid by previous sponsors Naik. The sports apparel giant was the shirt sponsor of Team India since 2005, but earlier this year they decided to end the association.
In their advertisement, the BCCI set a base price of R65 lakh per match, 25 percent less than the previous deal. Naik’s deal for merchandising rights also included royalty fees of R30 crore. For this, the base price was kept at R24 crore for 3 years. The value of the new deal is reportedly higher than the base price but lower than the previous deal.
“Yes, Apex Council has passed a sponsorship deal for the apparel of the Indian team (Men, Women, A and U19). However, the rate per match will be ₹ 65 lakh per game instead of that 88 lakh given by Naik, ”the senior official quoted News18 as saying.
Meanwhile, India’s tour of Australia will begin on November 27 with a one-day series. This will be followed by the T20I series ahead of the Test series starting on 17 December. BCCI has already announced Three squads For the tour.